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    where videos grow
    The fun and 'rewarding' co-creation micro-vlogging app where you add videos to videos. Interact, create, build and grow.
    • Embed Videos inside videos
    • Insert photos and add audio
    • Speed up, slow down, reverse and filter
    • #tag, share, caption and search
    Watch them all join together and play seamlessly as a single film
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    Download coming soon!
    Start earning nattaCoins just by viewing and loading content. From August 2015 onwards you will be able to:
    • Tip your friends
    • Attach a gift to a natta and send it to a friend
    • Donate your nattaCoins to charity
    • Avanatta - it pays to be nice!

    re-launching soon

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What is SafeToNet?

Protect your family from harm on the web with new SafeToNet technologies provided by Avanatta. The safe guarding technology which makes Avanatta the fun and safe place it is, is called SafeToNet. SafeToNet will shortly become a stand alone product that will protect you and your family across all social networks, not just Avanatta. By monitoring patterns of user behaviour and contextualising text and images sent and received, we can block, quarantine and remove content and users that have intent to harm. Uniquely, we do all of this in real time, before the damage can be done. In honour of Safer Internet Day 2016, we are offering free 12 month SafeToNet licenses to the first 2,500 families who register their interest in this product, quoting SID2016 on the Avanatta website.

Register for SafeToNet

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About Avanatta

Meet The Team

Richard Pursey: CEO (nattaGaffa)

A proven businessman having started and sold 3 technology companies and an insurance business making an average 18 fold return within 3 years across all businesses. His biggest success came in the disaster recovery and risk management industry where he developed software to profile and predict the operational and risk behavioural patterns of businesses. The principles behind the patterning software have been deployed within Avanatta. Richard, Ted and Tim have worked together for over 15 years.

Ted Hailey CFO (nattaAdda)

Ted Hailey started working with Richard Pursey and Tim Allaston at Adam Associates (Disaster Recovery) in 2001. In 1990 he joined Fibernet as CFO and grew the company into a FTSE 250 listed telecoms company operating in 4 countries. Responsible for the IPO of Fibernet on AIM in 1996 and then the main listing in 1998.

Tim Allaston: COO

Tim and Richard have worked together since 1994 having set up Adam Associates, the country's first disaster recovery company to rapid-ship server and desktop technology to companies that had been affected by an unforeseen events (such as terrorism). Tim is a hands-on operations guy with strong experience in starting and selling technology companies. In 2005-2007 Tim was MD of Teccura, a data analytics business that changed the face of Utility Company billing across the UK.

Zack Hughes: Chief Design Officer

Zack is the principal designer behind the Avanatta brand and user interface. A serial entrepreneur having started web design and brand building agencies. Has has also run companies in the UK fashion market.

Georgina Pursey: Co-Founder, Commercial

Georgina along with her brother Jack came up with the Avanatta concept in 2013. A graduate in creative writing, Georgina is a food blogger and blogger, check out georgieporgiepuddingandpie.com. Georgina runs Avanatta’s social media marketing campaigns along with celebrity relationship management.

Jack Pursey: Co-founder, Product Design

Jack came up with the Avanatta concept with his sister Georgina. He is currently finishing his degree in Marketing and Communications at Gloucester University. Already an entrepreneur, Jack founded the award winning business Seen Clothing in 2012. Jack has heavily influenced product functionality and user experience.

Sharon Bunting: Co-Founder, Social Media and Celebrity Engagement

Sharon is an Avanatta co-founder and runs the social media marketing team. Another entrepreneur, Sharon created Buckram and Bump in 2009, the interior design company that provides tailored interiors and soft furnishings to celebrities, prominent people and distinguished clients.

John Revell: Non-Executive Director

John has been in the UK's broadcasting industry for over 30 years. Perhaps best known for forming the Ginger Media company with Chris Evans and acquiring Virgin Radio, he is now an MD at Live Nation and is the founder and Chairman of Bluesfest, London's finest and biggest annual blues festival. Avanatta is in many respects a broadcaster (video content) and John’s experience in understanding what an audience wants, is proving invaluable in content creation and market positioning.

How to natta!

When you want to natta with someone you have 60 seconds to be creative and get your message across. When you want to reply, you have 15 seconds. Micro-vlogging has never been so much fun:



Re-launching App Soon

Zero Trollerance

Blocking Anti-Social Behaviour

It’s the difference between public and private behaviour

We don’t want to stop anyone having fun. Nor do we want to suppress freedom of speech. But, we do think that decency sits above the right to offend. So, we have some simple house rules. In private, you can natta with your mutual followers. You have a right to say and do what you want because our systems accept that you must be mutual followers because you trust each other and probably have similar tastes. We do not monitor private nattas, we do not filter them nor do we judge them.

However, if you natta in public then we believe we have a duty and responsibility to safeguard you and your friends from harm. We don’t want you to be trolled. We want to protect you from racism, violence, explicit content and anti-social behaviour.

So, this is what will happen if somebody doesn’t play nice. We automatically hide their content, block their channel and where necessary, report them to the authorities. Of course, we validate all bad content and make sure the innocent are protected too. Any user that decides to maliciously report an innocent user is classed as a troll, a bully and unpleasant. Our systems deal with that too. We don’t hold back, we don’t dally or linger.

Oh and also, if we find a user guilty and they have amassed nattaCoins then we will empty their nattaBank and donate their nattaCoins to charity.

See, it pays to be nice

Anti-Bullying Association (ABA) Member

Our Address

25-27 Queen Victoria Street

Contact Us

Via our app:

For general enquiries send a private natta to avanattaOfficial
For press enquiries send a private natta to avanattaPress
For job enquiries send a private natta to avanattaJobs
For support enquiries send a private natta to avanattaSupport
Or, email us at info@avanatta.com