Natta: verb, to talk idly or casually and in a friendly way
Natta: Pronoun, one who natta’s
If a picture paints a thousand words, a video must be a dictionary!
The art of conversation is on its way back. On avanatta you don’t just tell your friends, fans and followers what you are doing, you show them. You view the world of others and natta with them using short bursty video clips. Link the clips all together and watch in one nattaReel, as many times as you like.
Tease your friends and followers with short video clips which you can edit using our brilliant in-app editing tools. Make announcements, tell your world and natta from the rooftops. Speed your videos up, slow them down, play them backwards, embed photos and filter. Being creative and in the moment is the key to great nattas!
Embed your existing videos into a natta, share with friends, follow and like. It’s all on the nattaSphere but there is lots and lots and lots more.
Back in 2013, a few of us got together to talk about social networking and the problems associated with them. In some way, we had all experienced or at least read about the unpleasant effects of trolling. We didn’t like the abuse, the hatred, the aggression and quite simply the horrid stuff that was going on inside some of the world’s biggest and most powerful social networks.
We thought there had to be a better way to socialise online. Georgina and Jack Pursey, avid social networkers wanted something different. They wanted to bring the fun back but within a safe environment where they and their friends were protected. They spoke to their Dad, Richard Pursey (the nattaGaffa) who knew a bit or two about starting up companies and within just a few days they designed the Avanatta concept. Others got involved including Sharon Bunting, Daniel Corazzi, Tim Allaston and Ted Hailey. It wasn’t long before the vision crystallised and the business started to take shape.
To learn more about the Company visit the avanattaOfficial channel or natta with the founders - they are all on the app and always happy Avanatta!
Avanatta is a fun social network. It isn’t for those that like to bully, hate or troll. Our software and those boring things called policies, automatically stop anti-social behaviour and remove as quickly as possible those users (and their content) that don’t want to socialise in a nice, fun and safe way. Find out more about Zero Trollerance.
Don’t get us wrong, we aren’t the fun police. We get freedom of speech and all that. We just feel that everyone deserves some respect and common decency.
We like sharing. In fact, that’s what our app is really all about. Being together, sharing time together, sharing content and sharing in the benefits of online socialising.
Avanatta shares its revenue with everyone on the app. Our clever team of developers have worked hard to provide a platform that lets you share videos and be creative but, it wouldn’t be anything if our lovely users weren’t loading and viewing content.
Avanatta’s reward system is designed to say thank you. Every time you watch or load content we give you nattaCoins. You can do some amazing things with your nattaCoins. Give yourself a little time to start collecting them and it won’t be long before you’ll be able to buy gifts to send to your friends, tip your friends and followers, donate to charity or indulge yourself and buy a treat*. After all, you deserve it!.
*Avanatta will be switching on its ‘Get and Gift Store’ in August 2015.
It’s just as good to give as it is to receive, right? How good do you feel when you say thank you, sorry or even I love you? It stirs all the right emotions. Buy a cup of coffee or maybe a music track using your nattaCoins, attach it to a natta (micro-video) and gift it. How nice! Of course you have to have some nattaCoins before you start gifting so load or view content and by August, you will be ready to ‘Get and Gift’.
We donate 2.5% of all our revenue (not proceeds, not profits, just revenue) to the Avanatta Foundation which in turn, donates to those charities and good causes that stand up to violence, racism, hatred and bullying. You can donate your nattaCoins to charities too. We let the charities turn their nattaCoins into cash, cool eh!
A proven businessman having started and sold 3 technology companies and an insurance business making an average 18 fold return within 3 years across all businesses. His biggest success came in the disaster recovery and risk management industry where he developed software to profile and predict the operational and risk behavioural patterns of businesses. The principles behind the patterning software have been deployed within Avanatta. Richard, Ted and Tim have worked together for over 15 years.
Ted Hailey started working with Richard Pursey and Tim Allaston at Adam Associates (Disaster Recovery) in 2001. In 1990 he joined Fibernet as CFO and grew the company into a FTSE 250 listed telecoms company operating in 4 countries. Responsible for the IPO of Fibernet on AIM in 1996 and then the main listing in 1998.
Tim and Richard have worked together since 1994 having set up Adam Associates, the country's first disaster recovery company to rapid-ship server and desktop technology to companies that had been affected by an unforeseen events (such as terrorism). Tim is a hands-on operations guy with strong experience in starting and selling technology companies. In 2005-2007 Tim was MD of Teccura, a data analytics business that changed the face of Utility Company billing across the UK.
Zack is the principal designer behind the Avanatta brand and user interface. A serial entrepreneur having started web design and brand building agencies. Has has also run companies in the UK fashion market.
Daniel is an accomplished software developer and is the principal architect behind Avanatta’s live streaming software. He has a strong background in monetising online streaming platforms and is a co-founder of Evivoo, the pay per view live streaming service.
Georgina along with her brother Jack came up with the Avanatta concept in 2013. A graduate in creative writing, Georgina is a food blogger and blogger, check out georgieporgiepuddingandpie.com. Georgina runs Avanatta’s social media marketing campaigns along with celebrity relationship management.
Jack came up with the Avanatta concept with his sister Georgina. He is currently finishing his degree in Marketing and Communications at Gloucester University. Already an entrepreneur, Jack founded the award winning business Seen Clothing in 2012. Jack has heavily influenced product functionality and user experience.
Sharon is an Avanatta co-founder and runs the social media marketing team. Another entrepreneur, Sharon created Buckram and Bump in 2009, the interior design company that provides tailored interiors and soft furnishings to celebrities, prominent people and distinguished clients.
Sir Eric Peacock was appointed as a non-executive director in 2014. He was knighted in 2003 for his services to international trade. He is also a non-executive director of UK Trade & Investment and previously sat on the boards of the Foreign Office and the Department for Business.
He is currently chairman of a number of companies and has considerable experience in running and establishing businesses overseas.
John has been in the UK's broadcasting industry for over 30 years. Perhaps best known for forming the Ginger Media company with Chris Evans and acquiring Virgin Radio, he is now an MD at Live Nation and is the founder and Chairman of Bluesfest, London's finest and biggest annual blues festival. Avanatta is in many respects a broadcaster (video content) and John’s experience in understanding what an audience wants, is proving invaluable in content creation and market positioning.
Chewy Trewhella joined the team in 2014. Chewy was a Developer Advocate at Google+ and presented and supported Google APIs to startups and developers across Europe, Middle East and Africa. He was a spokesman for many Google technologies in EMEA (print, radio, TV). His has brought a considerable understanding of YouTube, the world's leading video on demand network. Avanatta is an ‘in the moment' video network that unlike YouTube, shares its advertising revenue with ALL of its users.
Jon is a mobile-media marketing expert & entrepreneur, with over 10 years experience working within the international departments of network media agencies & mobile startups. His is experienced in building brands, products and services. Launching them into new markets, creating new business channels, growing market share, driving sales for both consumer and business/corporate brands.
Co Founder of Odyssey Mobile, acquired by Phunware in Dec 2014. He was one of Media Week’s 30 Under 30.
Iain is a highly successful internet, e-commerce, mobile/video advertising and business development leader with international experience of managing online assets of leading global business-to-business and consumer brands.His experience includes 15 plus years of international business development in multiple markets, selling advertising space to some of the biggest brands in the world.
He has a strong background in social media with spells at YuMe, Flurry and Yahoo.
It’s the difference between public and private behaviour
We don’t want to stop anyone having fun. Nor do we want to suppress freedom of speech. But, we do think that decency sits above the right to offend. So, we have some simple house rules. In private, you can natta with your mutual followers. You have a right to say and do what you want because our systems accept that you must be mutual followers because you trust each other and probably have similar tastes. We do not monitor private nattas, we do not filter them nor do we judge them.
However, if you natta in public then we believe we have a duty and responsibility to safeguard you and your friends from harm. We don’t want you to be trolled. We want to protect you from racism, violence, explicit content and anti-social behaviour.
So, this is what will happen if somebody doesn’t play nice. We automatically hide their content, block their channel and where necessary, report them to the authorities. Of course, we validate all bad content and make sure the innocent are protected too. Any user that decides to maliciously report an innocent user is classed as a troll, a bully and unpleasant. Our systems deal with that too. We don’t hold back, we don’t dally or linger.
Oh and also, if we find a user guilty and they have amassed nattaCoins then we will empty their nattaBank and donate their nattaCoins to charity.
See, it pays to be nice